Roasting,the missing piece I have been looking for! Even total amateur like me,can succeed by professional and special cafe.

Even you are total amateur, can provide the taste of
"roasting master", together with its fascinating design,
it will be the face of your shop, it is revolutionary
"automated coffee roasting machine."

NOVO MARK 2

Fascinating coffee roasting machine.
The latest model of NOVO series.
Easier maintenance, much more reasonable, compared to before.
(Feel Free to contact us for the price and condition)

NOVO MARKⅡ Pure Black

Fascinating roasting machine.

Who made it a rule that a roasting machine must be in the factory, or in the roasting room back in the place where customer can not see?

Coffee roasting machine is barely known to general customers. Same can be said for "roasting" itself. NOVO MARK 2, as the face of your shop, will be loved by your customers for a many years to come. This kind of "amazing roasting machine!"

This is not just a kitchen instrument. The coffee roasting machine which will attract many customers by its aroma, taste and visual.

I HAVE A COFFEE DREAM!
I HAVE A COFFEE DREAM! I also want to run a pride coffee shop!
ALL RESOLVED BY NOVO MARKⅡ!

WE HAVE THE ANSWER! All resolved by NOVO MARKⅡ!

Anybody can make professional coffee,Just one push!

1.No labor cost at all for roasting!

Novo is operated by touch panel, you just push button and roasting will be done. And it has got as many as 99 kinds of "skilled craftsmanship level of" programme. No need to pay such a high cost to train craftsman and keep hiring them.

2.Bean loss will be decreased dramatically.

Roasting will be done automatically and very stably by heated air, no such mistake will occur, thus , almost no loss for bean. And because it is green bean, you don't need to waste it and no need to care about expiry date, In case you buy roasted bean, usually after 1 month, the quality will have problem and you need to dispose it if you want to maintain high quality. You can roast from 100 gram, even when you are testing blend , you will not need to worry about loss.

3.revolution ! You have been buying roasted beans before, now you can sell it.

If you work in the industry , you most probably know green bean price is far lower than roasted bean.Once you start using NOVO, you can add value to green bean and can sell the roasted bean at your cafe/shop.

This is a Revolution.

You can roast it in 5 to 10 minutes, You can serve customers with the genuine coffee made from beans right after it is roasted. It has got wide range of programme which can match to various kinds of customers taste. You serve only coffee now, from now on, you can also sell roasted beans with specially quality and originality, and your place will be very appealing to existing, new customers.

Superb freshness! and aroma!

Novo, not only appealing by the appearance, but also by its genuine, superb coffee taste and its freshness, aroma, you can never buy it at convenience stores.

How many places where you can experience genuine quality coffee right after it is roasted ? Taste might be up to each person's preference, but as for aroma, definitely most people like rich, genuine aroma. Once your customer experience your genuine coffee with rich aroma and know they can not have it in the other places, they will become a big fun of your cafe/shop, and will come repeatedly.

Superb capability of attracting customers!

You can roast green beans at your cafe, shop , which will be very appealing to customers ! It will catch not only customers attention, but also media's, once media report your cafe,shop, it will be very effective PR! And your place will become local prestige store.

VOICES FROM NEWLY OPENED CAFE OWNER.

VOICES FROM NEWLY OPENED CAFE OWNER.

Warehouse of coffee beans HEIZO

Japanese traditional town house "Machiya" style shop in Tondabayashi, Osaka, selling specialty coffee bean right after it is roasted, also serving coffee to customers as cafe, by NOVO MARK 2.

This shop, with very distinctive feature, was opened only half a year ago by an amateur. After quitting job as corporate employee, he runs this shop with an intense effort, and enjoying it.

Shop Name : Warehouse of coffee beans HEIZO
Address : 23-39 Tondabayashi-cho, Tondabayashi-shi, Osaka
The opening day : 20 / January / 2013
Business category : machiya-style cafe and shop selling ground coffee

The owner , Mr.Satoshi Hirayama, is 39 years old. Made up his mind and quit a job as corporate employee, opened "cafe with tasty coffee we used to have in town" with his wife which he has been dreaming of.

Roasting machine which is equipped with "automated roasting master skills". You can roast without any training period. Mr.Hirayama says, the deciding factor in the success of our shop is "NOVO MARK 2".

Cooperate with his wife, serves fresh and tasty coffee made from beans right after it is roasted, catching attention from media, 'Warehouse of coffee beans HEIZO'of Tondabayashi. Interviewd them about their feelings now and about the things after they opened the shop.

QUESTION TO OWNERS! Interview the owner!

1.What was your concern before opening your shop?

-Mr.Hirayama

1.How many customers we will be able to attract?
2.How much is the start up cost? Location?
3.Is it possible to make tasty coffee?

2.What happened?

-Mr.Hirayama

1.To my good surprise, many tourists came, and bought roasted bean at our shop, and there were no such competitor in the area, which really was a good start of our shop.

Those hand book said, at least for the first few month, you will lose money because you don't have any "name value", but we could attract and get customers nicely , and little by little gained repeat customers at the local area.

2.We could luckily find property with all its furnishings, could lower the cost, and used the remained cost to buy NOVO MARK 2. Thanks to tourism division of the city, many events are held in the city, there are many tourist coming, that is a good surprise to me. There are many female customers which also is a feature.

And then thanks to NOVO which attract many peoples attention, attract many customers , and catch media's attention, newspaper, magazine wrote our shop's article. After opening, many media write article also about Terauchicyou where the shop is located, almost every month, which really is good for our shop and our business.

3.Thanks to NOVO MARK 2, can serve customer with tasty coffee and special roasted bean very stably. I can also find time to concentrate on the management and events every month.

Customer do not need to wait long, and they really like it. This machine is face of our shop and we are proud of it. There are people only to take photo of NOVO MARK 2. Our shop catch many people's attention, and I'm really happy about that.

3.What was good by opening your shop?

-Mr.Hirayama

If I kept working as a corporate employee, I knew what I could do, and the limit of it, and now there is no limit, I clearly know what I want to do now, and the future goal.

-Mrs.Hirayama

We want to do what other shops do not do. We do not want to do the things that is not fun. We now have the clear goalof our shop. And everyday is fun.

4.What is your future dream?

-Mr.Hirayama

We gain knowledge of coffee little by little, and make our shop larger. Now the shop is small , and many times can not accommodate all customers, we want to make our shop larger with sustained good quality. We want to be "ideal cafe" which I was dreamed of when I was young. We make effort everyday for that dream!

3 REASONS WHY IT IS LOVED

3 Reasons why it is loved

For cafe owners, and person who want to open a cafe,
how about starting a fascinating, delicious cafe with NOVO MARKⅡ?

Why "NOVO MARKⅡ?"
Because it fascinates humans 3 senses.

1.vision:VISUAL SHOCK!

if you just display coffee bean at shelf, it is not special, and you need to explain a lot to customer like the origin, roasting , color etc of the bean, but what if green bean flit in the air? What if green bean change color and roasted and customers actually see it closely ?

Customers see the roasting of coffee bean for the first time and would want to buy your roasted bean. Seeing is believing, it will give such a great impression and impact on customers visual sense.

NOVO MARKⅡ WOOD

2.smell:AROMA RICH!

When you pass by an eel restaurant, you want to have it, the same thing goes to NOVO at cafe, roasting machines usually give out a lot of smoke, but NOVO cut out smoke by after burner technology in heater case, and gives out subtle aroma of coffee.

The aroma will give the fascinating impact and appeal to people who is going to pass by your cafe.

3.taste:TASTE GREAT!

Does convenience stores and famous cafe chains roast by themselves?

In most cases, they use roasted beans after a long time passed because of long distribution and storage process. There are very limited number of cafe where you can taste the coffee right after it is roasted. The cafe where you can taste really delicious coffee.

99 kinds of roasting programme which will match every kinds of bean. By NOVO, which can roast by short time, one touch, and very stably, your customer will be a fun of your store and come repeatedly.

EASY OPERATION ANYONE CAN DO!

Easy operation Anyone can do!

NOVO MARKⅡ PURE RED
ROASTING VARIATION
CUSTUM DESIGN&SPEC

CUSTUM DESIGN&SPEC

NOVO MARKⅡ EDGE KYOTO
NOVO MARKⅡ SPECIFICATION CHARGED OPTION(DESIGNERS VERSION)
YOU CAN FEEL SECURE. MAINTENANCE SERVICE OF DAIICHI DENSHI.

YOU CAN FEEL SECURE. MAINTENANCE SERVICE OF DAIICHI DENSHI.

The machine stopped working suddenly and contacted the manufacturer asking to fix it, and they just sent parts without any explanation! Can't believe it…

Such a dishonest company will go out of business someday.

In contrast to those dishonest companies, Daiichi Denshi have been dealing with customers with sincerity for 30 years. You can feel secure about our maintenance service.

Hospitality with our technology.

The latest model NOVO MARK 2's special feature is the ease of maintenance.

NOVO really is hard to break compared to the other roasting machines. We manufacture it so that our customers can use it every day without anxiety.

In case of unexpected trouble, our maintenance team will immediately come and deal with it.

We also do overhaul depending on the frequency of usage. We do periodic maintenance of our machine just like that of of cars.

Of course, if you have any question, you can let us know and we will advise anytime.

Daiichi Denshi's corporate motto is, "hospitality with our technology." We are not just a manufacturer, we regard ourselves as a service company who can also do manufacturing.

Just selling our machine is not our goal, we will support our customer so that they can run their shop without any anxiety using our machine.

Opening your cafe! Various optional support such as supporting your start up of cafe, supplying green bean!

Kyoto Cafe Plan!

It is said that a cafe's value is decided 80% by its roasting. Buying our roasting machine means you can roast, but it is not enough for you to running your shop.

For customers who will open a cafe with its own roasting, and if you want, we can suggest our "Kyoto cafe plan" which is the planning for opening a cafe, running it, how to make good blend, how to attract customers, made by our staff who is coffee instructor.

Supplying green bean.

In partnership with specialized trading company of coffee bean Nippon Coffee Trading Corporation, supplying selected, high quality coffee bean at reasonable price.

Special coffee made from the bean right after it is roasted by the best green bean and the best roasting machine. Don't you want to run "the best cafe" which no one can match?

10 best recommended special green bean for NOVO MARKII!(MOQ is 10kg each)

1. KENYA 'RED MOUNTAIN'
2. YEMEN 'MOCA MATARI VANYMATAL'
3. GUATEMALA 'EXCEL MOUNTAIN'
4. BRAZIL 'NIBRA'
5. INDONESIA 'SUMATRA MANDHELING'
6. ETHIOPIA 'YIRGACHEFFE'
7. COLOMBIA 'POPAYAN'
8. TANZANIA 'KIRIMANJARO AA TOP'
9. COLOMBIA 'CAFFEINLESS'
10. PAPUA NEW GUINEA 'SIGRI AA'

FEEL FREE TO CONTACT US!

FEEL FREE TO CONTACT US!

NOVO MARKⅡ PLATINUM SILVER

MANUFATURER & GLOBAL DISTRIBUTER

DAIICHI DENSHI,INC

820 Yodomizutare-cho,Fushimi-ku,Kyoto-Shi,KYOTO,JAPAN
+81-75-632-0348
http://www.daiichidenshi.co.jp

INQURY

HONG KONG MODEL SHOP & DISTRIBUTER

cafe × life

S106 PMQ, 35 Aberdeen Street, Central, Hong Kong
https://www.facebook.com/PMQCAFELIFE

Reassuring 'NOVO' brand, history of achievements and trust.

Specialized trading company of coffee bean Nippon Coffee Trading Corporation requested us, the automatization specalist Daiichi Denshi, Inc. to do development and manufacture of this machine. Fully utilizing both partie's "spacialty and professionalism". Collaboration of coffee bean × automated roasting. This is revolutionary coffee roasting machine which no other party can make.

We started to sell the machine which will be the face of your shop. Roasting can be done by anyone when it usually takes 10 years of training time to be able to do it.

Distribution Source : Nippon Coffee Trading Corporation

We established maintenance service coverage nationwide. Our company not only sell this machine, but also sell green bean, start proposal for cafe start up package. About 100 machines of this NOVO series are installed nationwide.

Over 10 years of history, with actual achievements of many years, the latest model NOVO MARK 2 which was released in 2012 Autumn, with its best cost performance, is highly recommended for people who will open a cafe. A revolutionary machine which can achieve the roasting master's skill by just pushing button on touch panel.